If it sounds and smells good, it helps us buy Customers lingered longer and bought more based on the atmosphere in the store.
Loud music confuses shoppers Some merchants blast their customers with music in an attempt to increase sales. Swedish research, however, shows that many consumers experience the music as much too intense.
The aroma of chocolate chip cookies boosts coffee sales Good smells can heighten your cues to buy coffee or sweet rolls, according to Swedish researchers.
