If it sounds and smells good, it helps us buy Customers lingered longer and bought more based on the atmosphere in the store.
How to nudge consumers to make greener choices Customers can be nudged into choosing environmentally friendly alternatives when shopping online.
The key to worldwide success for online businesses Scepticism prevents consumers from buying cheaper goods from online stores in other countries. Getting your site translated is part of the solution.
A new formula for avoiding supermarket queues How do you avoid queues at the supermarket? A researcher shows the way with mathematics.
