Forbidden products and fit personnel make us buy more There are all kinds of psychological factors that drive us to shop. Well-trained, muscular clerks and goods on display that we cannot touch are two such ploys that make us open our wallets and buy more costly merchandise.
To women, designer bags are packed with sex appeal The Gucci bag oozes sex – at least to women, who use the bags to exude femininity and sensuality. These subtle sexual undertones are, however, lost on their male admirers.
We ignore food labels Politicians and organisations may have too much faith in food labelling. We read the labels but we rarely register the message. If something is said to be extra healthy, we become suspicious, new Danish research suggests.
