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About our readers

Our readers are professionals, scientists and students from all over the world.

The majority live in English-speaking countries, such as USA, UK, Canada, India, Australia and the Philippines, but we also have many readers from the Nordic and European countries.

54 per cent of our readers find ScienceNordic through Google and other search engines, while the rest go directly to the frontpage, subscribe to our newsletter or follow us on social media.

Half of our readers are under 34 years old, while 30 per cent are between 35 and 54 years old. 16 per cent are 54+. There is equal distribution between the genders.

In reader survey in 2018, 94 per cent rated ScienceNordic as an excellent or good source of science news. 89 percent rated the quality of writing as excellent or good, while 92 per cent rated the range of content covered as excellent or good.

A majority of the ScienceNordic readers regularly share content with colleagues and friends.