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wood products industry

Finding eco-friendly alternatives to cotton — in the forest

Finnish researchers are now making fabric from trees, cardboard and old newspapers as a possible alternative to cotton.

Emotional connections to products may benefit the environment

The more you like a product, the less likely you are to replace it. If design could generate human affection for products and longer product life spans, it would benefit the environment, according to new research.

People have more faith in family firms

Consumers are more likely to perceive family-owned businesses as being socially responsible than publicly traded corporate giants.