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Shopping

If it sounds and smells good, it helps us buy

Customers lingered longer and bought more based on the atmosphere in the store.

Norwegian retailers need to improve their customer service

In Norwegian retail stores where customer service is poor, customers are less likely to buy, researchers also found.

Test yourself: Are you addicted to shopping?

Young women, extroverts and neurotic persons are more at risk for compulsive shopping. Researchers have developed a new method to identify the addicts.

Danish Viking fortresses were designed to fend off other Vikings

After four years, the excavation of the famous Viking fortress, Borgring, is coming to a close and archaeologists can now describe the fortress in a broader perspective: An anti-Viking defence that allowed the Danish King to forge a new, mobile army.