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If it sounds and smells good, it helps us buy

Customers lingered longer and bought more based on the atmosphere in the store.

Your brain has at least four different senses of location

You may even have as as many as ten. And each is different, according to new research from the Kavli Institute for Systems Neuroscience in Norway.

Women smell better than men

There are large differences between women’s and men’s sensory perception. But we still know too little about how differences between the sexes affect research results.