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Consumers

Consumers are fooled by a product’s colour

An optical illusion leads us to think that products that are more brightly coloured are bigger, or have more space than the same products with more muted colours. Researchers tested this idea with coloured coffee cups, suitcases and furniture in shades of red, orange and purple.

Customers and companies benefit from online support communities

Customers get better answers and companies experience fewer complaints. And superfans who help other customers gain status.

How to nudge consumers to make greener choices

Customers can be nudged into choosing environmentally friendly alternatives when shopping online.

X-ray scanning to guarantee meat tenderness

Consumers may soon have a guarantee for the quality of meat they're paying for.

Consumers’ feelings towards foreign countries affect shopping habits

Consumers are happy to buy products and services from countries they love. They avoid buying products from countries they strongly dislike.

Even more hooked on social media

Although Norwegians are not very satisfied with the services, more and more will continue to use Facebook and other social media.

For Norwegians, healthy food and animal welfare are more important than prices

They want the incomes of farmers to be in line with other social groups – and they shy away from GMOs.

The key to worldwide success for online businesses

Scepticism prevents consumers from buying cheaper goods from online stores in other countries. Getting your site translated is part of the solution.

"We all have to make sacrifices"

It's time to wake up and smell the coffee – then cycle to work.

Salt is worse than tobacco

If we start consuming less salt we can save more lives than if we quit smoking, according to a Danish researcher. Three grams less salt per day per person can save about a thousand Norwegian lives and hundreds of millions of dollars a year.