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Consumer spending

Forbidden products and fit personnel make us buy more

There are all kinds of psychological factors that drive us to shop. Well-trained, muscular clerks and goods on display that we cannot touch are two such ploys that make us open our wallets and buy more costly merchandise.

Customers who redeem their rewards in loyalty programs buy more

Both before and after redeeming a reward, the customers purchase more than usual.

Don't go down with Kodak

Companies have to give their all on two fronts in order to be successful. They have to do what they are already good at, while also trying something new.

Motivated employees equal satisfied customers

Employees who have fun at their jobs perform better than those who are driven by bonuses and commissions. This leads to more satisfied customers, a new study shows.

To women, designer bags are packed with sex appeal

The Gucci bag oozes sex – at least to women, who use the bags to exude femininity and sensuality. These subtle sexual undertones are, however, lost on their male admirers.

We ignore food labels

Politicians and organisations may have too much faith in food labelling. We read the labels but we rarely register the message. If something is said to be extra healthy, we become suspicious, new Danish research suggests.