New research project aims to find out if reckless drivers are generally more willing to take risks in their lives. If so, we may have overestimated the importance that seat belts and drink driving have on road safety.
Even the very strongest arguments are not good enough to convince everyone. We need to rid ourselves of our notion of rational and irrational arguments, says researcher whose model will be tested in health campaigns.
A stone stemming from magma can be designated as igneous, but it could also be called spotted. A child might find learning geology as hard as a rock – given even a fraction of its formal terminology – or easy as pie if a few ordinary concepts are applied.